IT Strategy

What makes a good IT strategy? In this article, we take a look at one of the most important artifacts of IT management.


What is an IT strategy?

An IT strategy, short for Information Technology strategy, is a comprehensive plan or roadmap that outlines how an organization will utilize technology to achieve its business objectives and gain a competitive advantage.. It involves aligning technology initiatives with the overall goals and objectives of the company to ensure that technology is an enabler rather than a hindrance.

An effective IT strategy is crucial for organizations of all sizes and industries as technology plays an increasingly vital role in modern business operations. It helps businesses stay competitive, innovate, improve customer experiences, and achieve their overall objectives more efficiently.

What are the goals of an IT strategy?

The goals of an IT strategy are typically aligned with the organization’s overall business goals as well as current requirements and trends in organizational IT. The goals may include the following:

Interoperability: Ensuring that different IT systems and applications can seamlessly communicate and integrate with each other, promoting data sharing and collaboration across the organization.

Adoption of Emerging Technologies: Identifying and evaluating emerging technologies that have the potential to provide significant value to the business and strategizing their adoption in a timely and effective manner.

Business Continuity and Disaster Recovery: Developing robust plans and technologies to ensure business continuity in the face of unexpected disruptions, such as natural disasters, cyber-attacks, or system failures.

Mobile and Remote Work Enablement: Creating a mobile-friendly and remote-work-friendly IT environment to empower employees to work from anywhere securely and efficiently.

Inclusive Technology Solutions: Ensuring that IT solutions are designed to be accessible and usable by all individuals, including those with disabilities, to promote inclusivity within the organization.

Partnership and Vendor Management: Establishing effective partnerships with IT vendors and managing vendor relationships to acquire necessary technologies, services, and support at optimal terms.

IT Infrastructure Optimization: Assessing and optimizing the organization’s IT infrastructure to improve performance, reliability, and cost-effectiveness.

Data Privacy and Compliance: Implementing measures to protect customer data and comply with data privacy regulations, safeguarding the organization’s reputation and avoiding potential legal issues.

Agility and Responsiveness: Creating an IT ecosystem that can quickly respond to changing business needs and market demands, enabling the organization to remain agile and competitive.

IT Project Management Excellence: Enhancing project management practices within the IT department to ensure projects are delivered on time, within budget, and meet stakeholder expectations.

User Experience Improvement: Focusing on delivering intuitive and user-friendly interfaces for IT systems, applications, and services, which enhances employee satisfaction and productivity.

IT Asset Management: Implementing efficient IT asset management processes to track and optimize the utilization of hardware, software, and licenses, reducing unnecessary costs.

Green IT Initiatives: Identifying and adopting environmentally friendly IT practices, such as energy-efficient hardware and data center management, to reduce the organization’s carbon footprint.

IT strategy elements

What are the main elements of an IT strategy?

A good IT strategy should include the following elements:

Vision and Objectives: Defining the long-term vision and specific objectives IT aims to achieve.

Business Alignment: Understanding the business’s goals and needs, and ensuring that the IT strategy is closely aligned with them. The IT strategy should support and enhance the organization’s overall strategic direction.

Technology Roadmap: A clear roadmap describing the organization’s technology infrastructure and systems is crucial. It should outline how these technologies will be developed, managed, and updated to meet business requirements. This requires identifying the current technology landscape and planning for future technology needs.

IT Security: The security of IT systems and data is of paramount importance. The IT strategy should include measures to detect threats, address security vulnerabilities, and protect the IT infrastructure from attacks.

Budgeting and Resources: A clear allocation of resources, including budget, personnel, and time, is essential to enable the implementation of the IT strategy. Sufficient resources should be available to successfully carry out the planned projects and initiatives.

Process Optimization: The IT strategy should aim to optimize business processes and improve efficiency. IT systems and technologies can contribute to streamlining workflows and increasing productivity.

Innovation Strategy: A good IT strategy also considers the use of innovations and new technologies. It should allow room for research and development to remain future-ready and secure a competitive advantage.

Risk Management: Assessing potential IT-related risks and devising plans to mitigate them. This could include cybersecurity risks, data breaches, system failures, and other threats.

Change Management: Implementing an IT strategy often requires organizational changes. Thoughtful change management is necessary to promote the acceptance of changes and manage potential resistance.

Digital Transformation: Incorporating digital technologies to streamline processes, enhance customer experiences, and drive innovation within the organization.

Data Management: Developing strategies for data collection, storage, analysis, and security to harness the power of data for informed decision-making.

IT Governance: Establishing frameworks and procedures to ensure effective management, compliance, and oversight of IT initiatives. Establishing decision-making processes and roles to guide IT investments and projects.

Integration with Business Processes: Integrating IT systems with existing business processes to improve efficiency and effectiveness.

Scalability and Flexibility: Ensuring that the IT strategy allows for scalability and adaptability to accommodate future growth and changes in the business environment.

Communication and Collaboration: Fostering communication and collaboration between IT and other business units to ensure that technology solutions meet the needs of different departments.

Data Backup and Compliance: The IT strategy should also consider data protection and backup, as well as compliance with relevant legal regulations and policies.

Performance Measurement: Establishing key performance indicators (KPIs) to evaluate the success of IT projects and strategies.

Examples of successful IT strategies in companies

The following success stories underscore how important a good IT strategy can be:

UBS Group AG: UBS, a leading Swiss financial institution, has focused on digital transformation to enhance customer experience and streamline internal processes. Their IT strategy involved developing mobile apps, improving online banking services, and investing in data analytics to provide personalized financial advice to clients.

Swiss Re: Swiss Re, one of the world’s largest reinsurance companies, has adopted a comprehensive IT strategy to leverage big data and advanced analytics. Their approach involves using data analytics to assess risks more accurately, improve underwriting processes, and develop innovative insurance solutions.

Roche Holding AG: Roche, a major pharmaceutical and diagnostics company based in Switzerland, has invested in IT solutions to enhance drug discovery processes, clinical trials, and patient care. Their IT strategy includes the implementation of cloud-based platforms and digital health solutions.

These examples illustrate how Swiss companies have embraced IT strategies to drive innovation, improve efficiency, and create value for their customers and stakeholders. Note that all of these businesses focused their IT strategies on certain aspects that supported key areas of operation.

When do you need a new IT strategy?

A new IT strategy is needed when there are significant changes or challenges within an organization. It becomes necessary when the company experiences growth or plans to expand into new markets, as the existing IT infrastructure may not be able to handle the increased demands. Additionally, with the rapid advancements in technology, an outdated IT strategy may hinder the organization from leveraging new technologies effectively.

Changing business objectives, such as entering new industries or launching new products, also call for a new IT strategy that aligns technology with the revised goals. Furthermore, if a company undergoes a digital transformation, it requires a new IT strategy to become more agile, data-driven, and customer-centric.

Mergers and acquisitions often demand a new IT strategy to integrate the IT systems of the merging companies. Security and compliance concerns, along with persistent inefficiencies or operational bottlenecks, indicate that the current IT strategy needs revision. Moreover, as IT hardware and software reach the end of their lifecycle, a new IT strategy is essential to determine upgrades or replacements.

Overall, a new IT strategy is essential whenever the existing one no longer aligns with the organization’s needs, technological landscape, or strategic direction. Regular reviews and updates to the IT strategy ensure that technology remains a valuable asset in achieving business goals.

It strategy checklist

How to develop an effective IT strategy?

Developing an effective IT strategy involves the following steps:

  1. Assess the current state: Analyze the existing IT environment, capabilities, strengths, weaknesses, and opportunities.
  2. Engage your stakeholders: Involve key stakeholders, including business leaders and IT personnel, to gather input and ensure alignment.
  3. Define the goals: Establish clear and measurable IT goals that support the overall business strategy.
  4. Formulate action plans: Develop specific action plans, initiatives, and projects to achieve the defined goals.
  5. Allocate resources: Determine the necessary budget, staff, and other resources to execute the strategy successfully.
  6. Address risks: Identify potential risks and create strategies to manage and mitigate them.
  7. Review and adjust: Regularly review the IT strategy’s progress and adapt it as needed based on changing circumstances.

Our checklist for the development of a successful IT strategy

Here is our checklist for successful IT strategy development:

  • Understand business goals: Gain a clear understanding of your organization’s overall business goals and objectives to ensure that your new IT strategy aligns with the organization’s mission and vision.
  • Involve key stakeholders: Engage key stakeholders, including business leaders, department heads, and IT teams, early to gather insights, requirements, and perspectives for your IT strategy.
  • Perform a SWOT analysis: Conduct a SWOT analysis to identify the organization’s IT strengths, weaknesses, opportunities, and threats, forming the foundation for strategic IT planning.
  • Set measurable objectives: Define clear and measurable IT objectives that support the organization’s business goals, making it easier to track progress and success.
  • Technology trend research: Stay updated on technology trends and innovations relevant to the organization’s industry, exploring potential applications for business improvements.
  • Assess current IT landscape: Evaluate the existing IT infrastructure, systems, and processes to identify areas that need improvement or modernization.
  • Identify technology gaps and roadmap: Determine technology gaps between the current state and the desired future state, creating a roadmap for implementing necessary upgrades and improvements.
  • Budget and resource planning: Allocate adequate budget and resources to execute the IT strategy effectively, ensuring that it is feasible within the organization’s capacity.
  • Risk assessment and mitigation: Identify potential risks and vulnerabilities in the IT strategy and develop plans to mitigate them, including cybersecurity and data privacy concerns.
  • Develop or adopt an IT governance framework: Establish IT governance policies and decision-making processes to ensure the strategy’s alignment with business goals and compliance with regulations.
  • Define project priorities: Prioritize IT projects based on their impact on business objectives and their feasibility within the organization’s timeline and resources.
  • Create a communication plan: Develop a communication plan to effectively share your IT strategy with all stakeholders, ensuring everyone is aware of its vision and objectives.
  • Employee training and development: Plan for employee training and development to equip IT teams with the skills required to implement and manage the strategy effectively.
  • Regular review and adaptation: Set up a process for regular review and adaptation of the IT strategy to keep it relevant and responsive to any changes in the business environment and technology landscape.
  • Measure and evaluate: Establish metrics and Key Performance Indicators (KPIs) to measure the success and impact of the IT strategy on business outcomes.

By following this IT strategy checklist, organizations can develop a robust and effective IT roadmap that aligns technology initiatives with the overall business objectives, driving success and growth in the digital age.

Useful tools and resources in creating an IT strategy

Creating an effective IT strategy requires access to useful tools and resources. A good starting point, which we mentioned earlier, is conducting a SWOT analysis, which helps identify the organization’s IT strengths, weaknesses, opportunities, and threats. IT roadmap templates provide a structured framework to outline IT goals and initiatives with clear timelines.

Staying informed about technology trends is crucial, and online resources and industry publications offer valuable insights into emerging technologies. Benchmarking data helps gauge the organization’s IT performance compared to peers. IT governance frameworks like COBIT and ITIL offer best practices and guidelines for IT management and decision-making.

Involving IT experts and consultants during the strategy development process provides valuable external perspectives. Gathering employee feedback through surveys ensures that the strategy addresses their needs. Budgeting and resource allocation tools aid in estimating costs and managing resources effectively.

Conducting a thorough risk assessment using appropriate frameworks helps identify potential threats and prioritize risk mitigation efforts. Collaboration platforms facilitate communication among IT teams, stakeholders, and partners, ensuring the strategy aligns with business objectives and involves all relevant parties.

By utilizing these tools and resources, organizations can develop a well-informed and comprehensive IT strategy, aligning technology with business goals and fostering success in the rapidly changing digital landscape.


What is the relationship between IT management and IT strategy?

IT management involves the day-to-day operations, administration, and maintenance of an organization’s IT systems, while IT strategy focuses on the long-term planning and direction of IT initiatives to meet business goals. Thus your IT management needs to be aligned with your IT strategy in order to achieve your long-term IT goals.

Why do you need an IT strategy?

An IT strategy is essential to ensure that an organization’s IT efforts are aligned with its business objectives, optimize resource allocation, foster innovation, and maintain a competitive edge in the market.

Do you need to outsource an IT strategy?

Outsourcing an IT strategy is not mandatory, but some organizations may choose to seek external expertise from IT consultants or firms to gain fresh insights and best practices during the strategy development process.

IT strategy vs IT infrastructure – how are they related?

IT strategy encompasses the overall plan and vision for utilizing IT to achieve business goals, while IT infrastructure refers to the physical and virtual components (hardware, software, networks) that support IT operations and implement the strategy. Your IT strategy thus significantly determines your IT infrastructure.

How do the latest technology trends shape the IT strategy?

The latest technology trends significantly influence IT strategies by offering new opportunities and challenges. For instance, trends like artificial intelligence, cybersecurity advancements, cloud computing, and the Internet of Things (IoT) may require organizations to adapt their strategies to leverage these technologies effectively.

Do you need support with your IT strategy?

If you think that your company could benefit from revising your existing IT strategy or developing a new one, feel free to contact us. We will do our best to find an effective and reliable software solution to your problems.

Programming Architect at 72® Services
Simon Martinelli ist ein versierter Experte für Java, Leistungsoptimierung, Anwendungsintegration, Softwarearchitektur und Systemdesign mit 27 Jahren Erfahrung als Entwickler, Architekt und technischer Projektmanager. Kontaktieren Sie mich hier oder buchen Sie einen Beratungstermin über Calendly.
Simon Martinelli
Latest posts by Simon Martinelli (see all)
Simon Martinelli
Programming Architect 72® Services
Simon Martinelli is an accomplished expert in Java, performance optimization, application integration, software architecture and system design with 27 years of experience as a developer, architect and technical project manager. Contact me here or book a consulting appointment via Calendly.